Andy first got embroiled in the world of market research as part of his degree sandwich placement at Nestlé in 1984. Since graduating, he’s spent the last 20 or so years on the agency side working across a wide range of clients in the UK and overseas. He’s a keen practitioner of both quantitative and qualitative techniques. Although a specialist in the food and drink area, he has also worked on many non-food categories over the years – from domestic appliances to luxury cars.
Some of the key clients that Andy has worked with in recent years include:
- Dairy Crest
- Diageo
- Morphy Richards
- Nestlé
- Porsche
- Premier Foods
- Tesco
- Unilever
- Weetabix.
Andy’s likes to approach research challenges with a fresh pair of eyes and delivers meaningful insights with well designed and executed research. His overall approach to research has at its foundation that average consumers don’t exist in reality and he constantly strives to understand the nuances of consumer behaviour, rather than just interpret results at the aggregate level.
Andy joined JRA in September 2009 as Research Director, with responsibility for expanding the company’s business and client base from its London offices. Prior to joining JRA, Andy was a Board Director at MMR Research Worldwide.
Andy is married to Emily and is a part-time taxi driver to his two teenage kids (Alex and Lucy). He’s also a keen road cyclist and is planning on cycling from Lands End to John O’Groats to mark his next significant decade.