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Paul Summers

Chairman

Paul Summers

Paul joined JRA Research more than 15 years ago – a period which has seen considerable change within JRA, and the world of market research in general.

As a management graduate from Sheffield Hallam University, his career in market research began way back in 1993. He joined Mall Research Services a division of Business Blueprints, the leisure and retail consultancy based in Sheffield. Here he cut his teeth conducting feasibility studies for European leisure/retail destinations and ran customer/retailer research at shopping centres throughout the UK. Much of this work was based within marketing departments providing Paul with invaluable 'clientside' and hands on marketing experience.

After a year at Sheffield Business School where he gained a Postgraduate Certificate in Marketing, Paul joined JRA as a Senior Research Executive. In addition to this research role, Paul was the first Quality Manager, guiding JRA through the intricacies of MRQSA [BS7911] and ultimately ISO9001 accreditation. At that time JRA Research were amongst the very first UK agencies to gain these quality standards. In 2000 he was made a Director with key responsibilities for business development and international clients.

Paul took over as Managing Director in 2002, and led a management buyout of the business 2 years later. Now as Chairman, Paul is responsible for the day to day management and direction of the business – a hands on role that he relishes. Paul is also Director on the board of GlobalNR – the worldwide consortium of market research companies, of which JRA is UK partner. This network provides JRA with access to partners in 23 countries – research businesses that we regularly help here in the UK, and who help us and our clients overseas.

Paul lives with his wife and 3 children in an old farmhouse in the heart of the Peak District. This provides the perfect base pursue his other passions; rock climbing, mountain biking and hill walking.

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