Qualitative Research
- JRA have a very experienced in-house team of Qualitative researchers and moderators, who can offer a broad range of methodologies:
– Individual & paired depth interviews (face-to-face)
– Depth interviews by telephone
– Group discussions (Focus groups)
– Mini-groups and triads
– Web usability studies
– Gang surveys
- Recruitment and all quality checks are conducted in-house
- Outputs from qualitative research include
– Full or top-line reporting
– Transcripts
– Audio & DVD recordings