Telephone Research
- Huge expansion in Telephone Research studies over past 5 years
– Regular advertising tracking studies
– Quarterly market measurement study (6,000 interviews per quarter)
– Customer satisfaction surveys (including Net Promoter Score)
– Experiential marketing evaluation
– Business to business surveys
– Group/ depths recruitment
- 45 line telephone facility with over 100 fully trained telephone interviewers
- 8 Supervisors/ Deputy Supervisors
– Minimum supervision ratio per shift 1 : 8