We are pleased to announce the appointment of David Hassall as our new Head of Business Research.
Paul (right) welcomes David (left)
David has specialised in business-to-business and industrial market research throughout his career and now has over 20 years experience in this area, employing both qualitative and quantitative research techniques.
He has been responsible for carrying out projects and delivering strategic advice to clients across a wide range of sectors, including construction and building products/materials; industrial manufacturing and engineering; chemicals, oil and gas; financial services; and utilities.
Prior to joining JRA, David led the Business & Industrial Research division of Harris Interactive, having previously also worked for TNS (both in London and Manchester) and Business & Market Research (latterly Wirthlin Europe, based in Stockport). David also established and managed a small marketing & research consultancy specialising in industrial and commercial markets.
Commenting on this appointment, MD Paul Summers said, “Despite the difficult trading conditions in the wider economy, JRA has seen good growth in the past year. We believe that we have a significant opportunity to expand our b2b offering, in line with the growth we have witnessed recently within our consumer services. We feel that there is an opportunity to really push into this market. Finding the right person to head up this division was critical - we are delighted that David is joining us.”
David says “I am very excited to be joining Paul and the team at JRA and by the opportunity of expanding the business-to-business capability of the company. Within an agency like JRA there is greater scope for the senior staff to keep in touch with the more ‘hands-on’ aspects of research projects and maintaining a high level of involvement with individual client’s businesses, and I am looking forward to bringing what JRA can offer to a range of new clients.”
Click here to learn more about David